The Best SEO Experts for B2B SaaS
SEO still is one the best strategies any B2B SaaS business can utilise to grow. Especially when you are looking to build an organic and sustainable way of generating leads and revenue.
Many people can 'do' SEO, we've collated a list of some of the best SEO experts around that have real experience in helping B2B SaaS brands build a sustainable organic presence.
Why SEO Still Matters More Than Ever for SaaS
In a world obsessed with rapid-growth hacks, viral loops, and AI-powered everything, it’s easy to forget that one of the most reliable drivers of compounding SaaS growth has barely changed in two decades: SEO. Search remains the channel where your best-fit customers go to educate themselves, evaluate solutions, and make high-intent decisions. And unlike paid campaigns that switch off the moment your budget does, SEO compounds, quietly, predictably, and powerfully.
For SaaS companies, SEO is more than a traffic play. It shapes how your market understands your product, influences your category positioning, and builds long-term defensibility. As AI search evolves and organic real estate becomes even more competitive, the brands that win are the ones that invest in deep, strategic SEO, not shortcuts.
That’s why we’ve curated this list of the top SaaS SEO experts. These are the people who understand not just rankings, but the entire customer journey; not just keywords, but product positioning; not just links, but sustainable growth engines. If you’re serious about building a SaaS that scales predictably, you’ll want these experts on your radar.
Note from the editor
Good SEO experts for B2B SaaS are hard to find, ironically. So many people claim to be SEO experts but only a few can really back that up with evidence. Even working in an SEO agency doesn't always mean you could do it on your own. This is our list of SEO experts that have proven experience of running successful SEO strategies for B2B SaaS companies.
The SaaS SEO Specialists You Need
Here is our hand-picked list of SaaS SEO experts. Every individual on this list has proven experience of running successful SEO campaigns for B2B SaaS brands.
,
If you’re a founder or digital marketing exec looking for a proven SEO and Digital PR expert who lives and breathes KPIs with a track record to back it up… Then look no further (👋🏻). I made the switch from corporate to freelancing in 2018 and have been doing this full-time ever since for some of the fastest-growing SaaS + e-commerce companies.
,
I help you get new users from Google and turn ‘em into paid accounts. Specializing in content strategy, optimization, and execution for B2B SaaS companies. Work includes Shopify, ManyChat, HelpScout, Segment, Aura, WorkRamp, Silvertrac, and more. Available as Consultant or service provider.
,
I am a freelance SEO consultant working with clients throughout the UK and globally with 8+ years of SEO experience. I have worked with a range of well-known global brands, small-medium enterprises, nonprofits, startups, e-commerce stores, agencies and local businesses across a broad range of industries.
,
Generalist marketer turned expert in content marketing and SEO for B2B businesses and start-ups who want to generate leads and sales via organic search. Over 12 years working in SaaS and with technology-focused brands I've created a playbook for SEO that doesn't need endless time and resource to implement. I love to work with busy Founders/CEOs and passionate marketing teams who want to unlock inbound search as a growth channel for their star-tup or scale up.
,
Since 2008, my professional pursuits have centered on a common theme: exercising a sense of empathy for what inspires people to take action, especially those searching the Internet. Specializing in search marketing (namely SEO and PPC), my expertise has concentrated on helping brands increase their online visibility, generate targeted traffic, and exceed sales and conversion goals.
,
High-level, strategic SEO consulting that delivers organic traffic growth and revenue for companies in the UK, Canada and beyond! I was first exposed to SEO when I was at school and experimented with building a website using FrontPage. Yep, it was that long ago! Through the years I have been involved in building, optimising and redesigning websites.
,
Getting results via my 4-part SaaS growth framework is what I do. Having led and scaled growth teams at two agencies, most of the clients I worked with didn’t want (or need) a 6-12 month marketing engagements. I knew there was a better way, so I created this service. My best clients could be incredibly successful if only they just had a little help guiding them along the path of making sure they had a strong website and were perfectly positioned to rank in Google.
,
You know that SEO (Search Engine Optimization) is the top marketing channel when it comes to generating new customers, sales and revenue but you don’t know how to make it work for your B2B or SaaS brand. You get confused with all the technical mumbo-jumbo SEO techniques and strategies and not sure how to use its full potential, drive qualified prospects and outrank your competitors. I solve this.
Find a B2B SaaS Expert
We've collected a directory of B2B SaaS experts and agencies that we've reviewed and categorised based on service and specialism for your review.
FAQs
Some common questions, answered around SEO agencies and how to select the right one for your business.
A SaaS SEO expert helps you grow organic traffic and pipeline by improving your search visibility across the full customer journey. They handle keyword research, technical SEO, content strategy, on-page optimisation, link building, and ongoing performance analysis — all tailored to SaaS products and long, complex buying cycles.
SaaS SEO involves targeting intent-based searches across awareness, consideration, and product-focused stages. It requires deep understanding of features, competitors, integration keywords, landing pages, comparison pages, and content that supports both sales and onboarding. It’s less about high-volume keywords and more about converting qualified buyers.
Most SaaS companies start seeing early improvements within 2 to 4 months, but meaningful growth typically takes 6 to 12 months depending on competition, content quality, and technical issues. SaaS SEO compounds over time, especially when paired with strong product pages and demand-focused content.
Look for someone with real SaaS case studies, a clear framework for content planning, strong technical SEO skills, and the ability to align their work with revenue — not just traffic. They should understand integrations, comparison pages, SERP intent, and how to build clusters around product-led topics.
Absolutely. Good SaaS SEO prioritises high-intent buyers over vanity metrics. By focusing on use-case keywords, pain-point content, product-led content, and bottom-funnel pages, your SEO strategy can drive demo requests, trials, and pipeline that is far more qualified than broad awareness content.