Fractional CMOS for B2B SaaS Brands
Fractional is a cool way of saying part-time but that's fine. A lot of scaling and start-up B2B SaaS companies only need someone part-time.
We've collated a list of Fractional CMOs that bring all of the experience but without the cost of committing to full-time employment.
Because sometimes you need a CMO, just not full-time.
If you run a B2B SaaS company, you’ve probably had that moment, the “we need marketing leadership, like… yesterday” feeling.
Growth slows down, fundraising is on the horizon (maybe), messaging feels off, or your pipeline looks like a desert with a single cactus in it. You know you need someone senior, someone who’s been around the block, someone who can stop the guesswork and build a system that actually works. You just don’t need them sitting in your Slack channels five days a week.
That’s where fractional CMOs come in.
They bring all the experience, frameworks, and hard-earned instincts of a full-time CMO, but without the salary, the hiring headaches, or the pressure to justify a massive permanent role. They slot in quickly, make sense of the chaos, diagnose what’s slowing you down, and point the entire team in the right direction. More importantly, they understand the nuances of B2B SaaS; the long sales cycles, the complex buyers, the broken funnels, the tracking issues, the product–marketing tension, and the need for a narrative that actually resonates.
A good fractional CMO doesn’t just fix symptoms. They untangle the underlying problems you didn’t realise were holding everything back. They give you senior-level clarity long before you’d normally be able to afford it, turning scattered activity into a real go-to-market strategy. They’ve seen what “good” looks like across multiple SaaS companies and can bring that perspective straight into your world without the fluff, the politics, or the endless meetings.
This list brings together some of the sharpest B2B SaaS fractional CMOs in the industry (we think) people who know how to step in, steady the ship, and build a growth engine that keeps delivering long after they’ve wrapped up the engagement.
Explore the list, find someone who fits your stage and style, and give your SaaS the kind of marketing leadership it actually deserves.
Note from the editor
Fractional CMOS are often a great solution for SaaS companies that need the experience of a seasoned marketer but dont have the funds to employ them. Sometimes even a few hours or days of a Fractional CMOs time can have a massive positive impact on your business.
Our list of SaaS fractional CMOs
Discover top-tier B2B SaaS fractional CMOs who can accelerate your growth with their expert insights into strategy, positioning, and market entry. These professionals bring a wealth of experience to help you navigate complex challenges and seize new opportunities.
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Sharon Forder is the CEO and Co-Founder of Revop Consultants, where she helps businesses unlock sustainable revenue growth by aligning sales, marketing, and customer success around the customer journey. With over 25 years of experience leading high-growth SaaS companies across global markets, she specialises in creating customer-centric, data-driven strategies that fuel pipeline, streamline operations, and deliver measurable results.
Sharon has led global teams and delivered high-impact growth programs for organisations including Tillo, Glasswall, Cheetah Digital, Salesforce, NetSuite, and Saba, bringing a collaborative, results-oriented approach to everything from ABM and ABX initiatives to brand messaging and customer experience optimisation. She is also a speaker and podcast guest, sharing insights on revenue growth, sales–marketing alignment, and customer-centric strategy with audiences worldwide.
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Lee Smith is a results-driven Marketing Director with more than 20 years of experience leading B2B and B2C marketing strategy, brand development and digital transformation. He has held senior leadership roles where he delivered measurable business growth through data-driven strategy, compelling content, ABM, demand generation and high-performing team leadership.
His background spans corporate design, digital marketing, e-commerce, SaaS, SEO, social media, marketing operations and creative direction, with a track record that includes major increases in marketing-attributed leads, global brand expansion, full website and messaging overhauls, and end-to-end campaign ownership.
Today, he provides strategic marketing leadership for early-stage B2B SaaS companies that need CMO-level expertise to scal, supporting them with go-to-market strategy, demand generation, product marketing, pricing, marketing operations and brand development.
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Nicola Moss is a marketing leader with over 20 years of experience helping MSPs and B2B tech companies grow. As “The Fractional Marketeer,” she offers flexible, senior-level marketing leadership - combining strategy, branding, content, campaigns and analytics - for businesses that aren’t ready to hire a full-time marketing director.
She focuses on generating leads, building brand authority and delivering tangible growth through practical, tailored marketing support.
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Georgina Willison is a UK-based fractional CMO and startup marketing specialist with more than a decade of experience working with B2B SaaS, tech and finance companies. She partners with early-stage startups and small teams to build marketing strategy and execute it—from digital marketing, branding and content creation to paid advertising and product launches.
Georgina combines strategic thinking with hands-on delivery, offering flexible monthly support that adapts to a company’s needs and helping founders scale with clarity and confidence.
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Oren Greenberg is a seasoned fractional CMO with over 20 years’ experience helping SaaS, fintech, martech and HR-tech companies grow through strategic, data-driven marketing. He partners with startups, scale-ups and large organisations to build scalable acquisition engines, refine messaging, optimise conversion rates and turn marketing spend into sustainable revenue growth.
Known for blending strategic vision with hands-on execution, Oren helps companies define marketing strategy, build high-performing teams and deliver measurable increases in conversions, leads and annual recurring revenue.
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Kerry Langstaff is a seasoned marketing leader who serves as a Fractional CMO for B2B tech companies, helping businesses bridge the gap between marketing, sales and revenue.
With decades of experience across PR, agency work, enterprise-tech firms and multiple SaaS start-ups, she has often acted as the entire marketing department—building demandgeneration from scratch, launching products, aligning sales and marketing workflows, and transforming lead generation into actual pipeline and growth. Her pragmatic approach emphasises transparent, month-to-month collaboration and delivering results her clients can sell—not just shiny reports or vanity metrics.
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Aaron Zakowski is a marketing consultant and fractional CMO who specialises in helping B2B and SaaS companies scale through data-driven growth strategies. With an early career in accounting and auditing, he built a strong analytical foundation before shifting into marketing more than 15 years ago.
After running his own agency from 2015 to 2023 and supporting over 100 companies—from early-stage startups to high-growth scaleups and unicorns—he now works directly with a select group of clients, offering strategic leadership across marketing strategy, team management, paid social, content and ABM to build scalable, profitable customer-acquisition systems.
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Mallory Mullan is a seasoned B2B SaaS marketing leader with more than 12 years of experience in growth and revenue-driven strategy. She helps SaaS and tech companies scale by building data-led marketing engines that support sales, generate demand and accelerate ARR, working with organisations ranging from early-stage startups to large enterprises.
Find a B2B SaaS Expert
We've collected a directory of B2B SaaS experts and agencies that we've reviewed and categorised based on service and specialism for your review.
FAQs
Some common questions, answered around fractional CMOS, in case you're interested.
A fractional CMO provides senior-level marketing leadership on a part-time or contract basis. For B2B SaaS companies, this typically includes positioning and messaging, demand-gen strategy, pipeline forecasting, team management, campaign oversight, and aligning marketing with revenue. You get executive-level guidance without the cost of a full-time CMO.
Most SaaS companies bring in a fractional CMO when they are scaling beyond founder-led marketing, need a repeatable demand engine, or require strategic clarity. Common triggers include plateauing growth, inconsistent lead quality, unclear positioning, or preparing for fundraising. It’s ideal for companies between Seed and Series B.
Pricing varies depending on experience and engagement model. Most fractional CMOs charge between £4,000–£12,000 per month for strategic leadership, or £150–£300 per hour for ad-hoc consulting. The value comes from leveraging senior expertise without committing to a full-time executive salary of £180k–£250k+.
A strong fractional CMO should deliver clarity around ICP and messaging, a documented marketing strategy, improved lead generation, clean reporting, and tighter alignment between marketing and sales. Many also mentor internal teams and build processes so you can continue operating smoothly when their engagement ends.
Look for someone with proven SaaS experience, ideally in your revenue stage and market segment. Review case studies, ask about their approach to demand generation, and ensure they have a strong grasp of product-led vs. sales-led motions. Cultural fit matters too—your fractional CMO should collaborate naturally with founders and product teams.