The Best B2B SaaS Performance Marketing Agencies
Performance marketing overlaps heavily with PPC and SEO. It is really a way of thinking about inbound and digital marketing that measure Performance vs spend. For B2B SaaS companies, a good performing campaign is one that drives pipeline and revenue. These agencies all have experience in doing this.
Performance marketing specialists for SaaS
Plenty of teams can launch ads. Very few can turn performance marketing into real, measurable growth for B2B SaaS.
Paid acquisition is not a competition to see who can spend the most. It is a discipline built on understanding how buyers move, what they care about, and when they are ready to act. The real work is not in pushing buttons inside ad platforms. It is in shaping a message that captures intent at the exact moment a prospect is willing to engage.
Strong SaaS performance marketing is a combination of strategy, experimentation, and systems thinking. Creative and data support each other. Brand strengthens demand. Continuous testing reveals what actually drives qualified pipeline, not what produces low-cost clicks or inflated impression numbers.
The top performance marketing agencies ignore vanity metrics. They focus on efficiency, CAC, creative iteration, audience intelligence, and revenue attribution. They understand that high-performing campaigns do more than deliver traffic. They start conversations that become demos, trials, and long-term recurring revenue.
This list highlights the operators who know how to turn paid media into predictable and scalable growth engines.If you are a SaaS marketer who wants to go beyond “more leads” and build paid acquisition that compounds over time, these are the agencies worth your attention.
How were these agencies selected?
We follow a transparent and clear scoring system to rank agencies. You can learn more in our review methodology.
The Best Performance Marketing Agencies
Have a browse through our curated list of performance marketing agencies that all have experience in one form of another with working in B2B SaaS.
Irvine
,
USA
Directive helps B2B SaaS and tech brands grow pipeline and revenue through high-ROI paid media strategies. Its “Customer Generation” methodology links every campaign to business outcomes such as CAC, SQLs, and ARR. The agency manages paid search, display, and social advertising at scale, combining first-party data with financial modelling to forecast ROI. Directive’s focus on experimentation and full-funnel optimisation ensures each PPC initiative drives measurable revenue impact, not just traffic.
Toronto
,
Canada
Powered by Search crafts inbound marketing strategies that drive qualified demand and revenue for B2B SaaS and tech companies. By developing comprehensive content and SEO campaigns that seamlessly integrate with the buyer's journey, they ensure maximum impact. Their team of experts utilizes keyword research, personalized content, and precise analytics to effectively link marketing efforts with tangible pipeline outcomes. With a focus on revenue generation and clear performance metrics, Powered by Search is a reliable partner for expanding SaaS growth through inbound marketing.
London
,
United Kingdom
Gripped is a UK-based B2B SaaS agency that blends inbound marketing, PPC, SEO, and ABM into a broader revenue-focused strategy. Their performance marketing team helps SaaS companies align paid traffic with deeper funnel conversion goals. They focus heavily on improving lead quality and ensuring paid channels contribute meaningfully to pipeline and revenue — not just top-of-funnel activity.
Bangalore
,
India
TripleDart specialises in PPC for SaaS startups and scaleups, running high-velocity paid search and social campaigns designed to accelerate user acquisition. Their SaaS-only focus allows for deep understanding of funnel metrics and lifecycle optimisation. The team executes cross-channel strategies across Google, LinkedIn, Meta, and YouTube, supported by rigorous testing and performance dashboards. TripleDart’s blend of PPC, RevOps, and analytics expertise turns ad spend into predictable, scalable revenue growth.
Agency briefing template
When reaching out to a few agencies it's useful to have a simple & clear brief to ensure you can evaluate them fairly.
Find a B2B SaaS Expert
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FAQs
Some common questions, answered around performance marketing agencies and how to select the right one for your business.
A performance marketing agency helps SaaS companies acquire customers through paid channels like Google Ads, LinkedIn Ads, Meta, and display networks. Unlike traditional marketing, performance marketing focuses on measurable outcomes such as demos, trials, pipeline, and revenue — not just traffic or impressions. They build campaigns, optimise messaging, test creatives, manage budgets, and track ROI across the entire funnel.
When evaluating agencies, look for experience in B2B SaaS, proven case studies, clear attribution methods, and a strategic approach that aligns paid spend with revenue goals. Ask about their onboarding process, how they measure success, how often they run experiments, and how they handle creative. The best fit is an agency that understands your sales cycle and can tailor campaigns to your target buyers.
Most SaaS companies see directional improvements within 30 days, with meaningful results emerging after 60–90 days. This depends on budget, competition, product complexity, and how quickly landing pages and creatives can be optimised. Performance marketing is iterative — expect rapid testing in the early months to discover what resonates with your audience.
Budgets vary by stage and industry, but most SaaS companies investing in performance marketing spend between £7k–£30k per month on ads. Agencies typically charge an additional management fee or retainer. The important metric isn’t the initial spend — it’s whether the agency can improve CAC, pipeline quality, and payback period while scaling efficiently.
PPC focuses on managing paid search campaigns, typically on Google Ads. Performance marketing is broader — it includes paid search, paid social, creative testing, landing page optimisation, analytics, attribution, and full-funnel revenue strategy. For SaaS companies with complex buyer journeys, performance marketing provides deeper insights and better long-term scalability.