The Top Copywriters for B2B SaaS
Copywriting is still a much needed skill with the invention of generative AI. You can have all the tools in the world but if you don't have the knowledge and the skill to use them to craft great content then it means nothing. With that in mind we have curated a list of some of the best B2B SaaS copywriters we could find.
B2B SaaS Copywriters With Serious Writing Superpowers
Finding a good B2B SaaS copywriter is like finding someone who can read your mind, tighten your message, and make your product sound 10x clearer all at once.
SaaS is a tricky space: you’re selling something intangible to buyers with complex problems, long decision cycles, and very little patience for waffle. The right copywriter knows how to take your features, your positioning, your customer insights, and your half-finished notes and turn them into messaging that actually resonates.
They can explain your value without drowning readers in jargon. They can write landing pages that convert, emails people actually want to open, and product descriptions that make sense to humans, not just engineers.
They know how to tell a compelling story about something technical, how to create a voice that feels unique, and how to translate your strategy into words that drive adoption and revenue. This list pulls together some of the best B2B SaaS copywriters working today: people who understand the nuance, the complexity, and the speed of SaaS and who know how to turn ideas into crisp, confident, conversion-focused copy.
Whether you need a new website, a sharper value proposition, or content that finally sounds like you, you’re in the right place.
Note from the editor
Copywriting is often a forgotten art in the world of generative AI. But a great copywriter is a like a great joiner, give them the right tools and they will do a much better job than a novice with no idea how to use them.
Copywriters to wrangle your AI prompts
With that said, here is our list of B2B SaaS copywriters that can help build and refine your content marketing and content engineering processes.
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Generated $2m+ in client revenue from a single piece of content. I've helped brands like WordPress, HubSpot, Zapier, and more create what I call specific content.
The old way focuses on competitor data, I use your own data to get you more of your best customers. Go to lilyugbaja.com to learn more about my strategy, and book yourself a free consultation!
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In SaaS, features matter. You have to let your features shine--but only the top ones. What else is important? Telling a story focused on the outcomes your product delivers and what users REALLY achieve. I help you communicate those outcomes so we can clone your favorite customers.
I offer customer research with every website copywriting project. And no, that doesn't take months.
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I write high-performing blog posts for B2B SaaS brands that want to scale their content with a skilled, reliable writer. My blog posts are well-researched, in-depth, insightful, and practical. I've worked with leading B2B SaaS companies including Pipedrive, CoSchedule, Zapier, Nextiva, HubSpot, Wave, CXL, and Teamwork.
The work I do stands out because I've built a strong, repeatable process for it, including a content brief, research and writing, and efficient feedback.
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Freelance writer for hire. My specialty: Blog content, research, and reporting. My clients include Shopify, AT&T, and more. I also cover retail, DTC, and sustainable fashion for publications like Vogue Business, Forbes, Glossy, Inc. Magazine, Entrepreneur, and Fast Company.
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Hi there! I'm Kat (Ambrose) Gaddy. I’m a content strategist, writer, and designer who loves placing words where they are most helpful. When I'm not writing, I'm learning the ins and outs of UX design and building in Figma.
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Generalist marketer turned expert in content marketing and SEO for B2B businesses and start-ups who want to generate leads and sales via organic search. Over 12 years working in SaaS and with technology-focused brands I've created a playbook for SEO that doesn't need endless time and resource to implement. I love to work with busy Founders/CEOs and passionate marketing teams who want to unlock inbound search as a growth channel for their star-tup or scale up.
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I help SaaS companies drive more revenue with conversion-focused copy for every stage of the customer lifecycle. I’m a SaaS specialist with 9 years’ experience working with clients like Stripe, Uber, and Amazon. My specialty is landing pages and website copy, with a core focus on driving measurable outcomes and revenue for your business. I can also help your team with a wide range of marketing and sales content. Ask about my fractional copywriting service!
Thatcham
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United Kingdom
Heather Barnett is a UK-based freelance copywriter who focuses on B2B technology and marketing. She works with start-ups and global brands to create clear, engaging content such as articles, web pages, ABM materials, research reports, case studies, white papers, and emails.
With more than 20 years of experience, she previously led global marketing content at The Marketing Practice, and is skilled at turning complex topics into simple, readable stories. Clients use her to support ongoing programs or one-off projects across the tech sector. Her approach centers on plain language, useful insight, and dependable delivery.
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Hi, I’m Jamie. I help B2B SaaS brands generate more leads through website copywriting, white papers, and thought leadership articles. I’ve worked with companies like triPica, WiseTime, BairesDev, PitchDrive, and Payoneer. I can help you stand out in the competitive SaaS marketplace with a distinctive tone of voice and authoritative copywriting.
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I help tech companies develop their voice, reach their audience, and increase their revenue. Cyber security, FinTech, A.I., and EdTech. Get in touch if you'd like to work together!
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My two focus areas are creative copywriting for contemporary brands and B2B copywriting for SaaS businesses. I’m a versatile writer and strategic thinker, so please reach out if you’d like to discuss a brief.
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Harry helps founders & teams communicate the value of their product with conversion-focused copywriting—so they can stand out in crowded categories, convert more visitors into customers, and experience predictable MoM growth.Driving results like a 15% lift in homepage sign-ups for BrightLocal and 8000+ sign-ups through SEO comparison pages for Mockuuups Studio. Working with brands like VEED, SignWell, and 20+ more, Harry is your go-to for messaging, copywriting, and content strategy.
Find a B2B SaaS Expert
We've collected a directory of B2B SaaS experts and agencies that we've reviewed and categorised based on service and specialism for your review.
FAQs
Some well crafted FAQs by our own SaaS copywriters. Hopefully they are useful.
Yes. AI can produce text quickly, but it lacks the strategic insight, audience understanding, and nuance required for high-impact SaaS messaging. Copywriters translate complex products into compelling stories, ensure consistency across the funnel, and create positioning that AI alone cannot replicate.
The best SaaS copywriters use AI as a force multiplier, not a replacement. They rely on tools like ChatGPT for research, ideation, outline creation, and data synthesis, then apply human judgement, creativity, and brand understanding to craft polished, persuasive copy. AI accelerates the process; the writer elevates the output.
A skilled SaaS copywriter brings deep contextual understanding: customer psychology, messaging strategy, differentiation, objection handling, and emotional resonance. They also align copy with product nuances and business goals, areas where AI often guesses or generalises. Great copy still requires a human who truly “gets” the market.
AI will replace bad or generic copywriting, but it will amplify demand for great writers who understand ICP, positioning, and growth strategy. As AI evolves, SaaS companies are prioritising copywriters who can guide AI, set strategy, and deliver brand-defining narrative work, the parts of writing that automation can’t do well.
Top copywriters use AI as a starting point, then bring originality, depth, and lived experience to the work. They interview customers, collaborate with product teams, and inject brand voice into every asset. This human layer ensures your SaaS content stands out instead of blending into the generic AI-generated noise.