The Best B2B SaaS SEO Agencies
Our list of the best B2B SaaS SEO agencies around. Each one has been hand-picked by our team and selected because of their experience specifically working with other B2B SaaS companies. SEO is still one of the most effective strategies for growing a business efficiently, even with the introduction of AI tools for search.
Choosing a great SEO partner for B2B SaaS
Most SEO agencies can “do SEO.” Very few can make it actually move the needle for B2B SaaS.
SaaS SEO isn’t a game of chasing keywords and volumes. It’s the work of capturing intent, educating smart but skeptical buyers, and turning that attention into real pipeline.
Ranking is the easy part. The hard part is shaping content that fits the messy, non-linear way people evaluate software.
And today, SEO isn’t only about Google. The landscape now includes GEO (Generative Engine Optimization) and AI visibility. Your future buyers are asking ChatGPT, Claude, Perplexity, and other answer engines for advice. If your brand doesn’t show up there, you’re invisible in moments when decisions are actually being shaped.
That level of visibility takes more than standard keyword research. It takes clear category positioning, deep product understanding, and the discipline to map content to every stage of the buyer journey, from early curiosity to “Book a demo.” It means competing in long sales cycles, narrow markets, and technical niches where trust is everything.
This list showcases the agencies that get all of that.
They understand that modern SaaS growth is built on search intent, technical excellence, and stories that make complex products simple. And they know how to extend that visibility into AI-driven discovery, where the next generation of SaaS buyers are already searching.
If you’re a SaaS founder or marketing lead who wants SEO to become a predictable acquisition engine, not a vague experiment, these are the agencies you should be talking to.
How were these agencies selected?
We follow a transparent and clear scoring system to rank agencies. You can learn more in our review methodology.
Note from the editor
There are so many SEO agencies out there but only a handful truly get what it means to market a B2B SaaS product. So we put this list together to save you the headache. These are agencies we genuinely rate: teams who understand complex products, long sales cycles, and the kind of content that actually moves the needle.
The best SaaS SEO agencies to help you hit your next revenue goals
This list is full of vary capable agencies. They wouldn't be on our list if they weren't good. Being at the top of the list doesnt always mean its the best fit for your particular business. There are varying rates and ways of working that will work for some businesses and not for others.
Sarasota
,
USA
SimpleTiger is a B2B SaaS SEO agency that helps software companies dominate search results through technical SEO, content strategy, and link acquisition. The team specializes in Webflow optimization, AI-driven keyword targeting, and on-page refinement for fast, conversion-focused websites. Their process delivers early wins within 90 days, then scales results through continuous SEO iteration. SimpleTiger’s focus on clarity, data, and efficiency makes them a trusted partner for SaaS search growth.
Irvine
,
USA
Directive is a performance-based SEO and demand generation agency for B2B SaaS and technology companies. Their “Customer Generation” framework connects SEO strategy with revenue metrics like CAC, SQLs, and ARR. The team delivers full-funnel organic programs—covering technical SEO, content strategy, and link acquisition—that align with product positioning and buyer intent. Directive’s financial modeling approach ensures SEO outcomes directly support business impact and predictable, high-ROI growth.
Toronto
,
Canada
Powered by Search helps B2B SaaS and tech brands grow predictable pipeline through advanced SEO and demand generation. Their team executes keyword strategies, content frameworks, and technical audits designed to drive demos and trials. By integrating SEO with paid and RevOps data, they ensure organic performance supports revenue goals. Their approach prioritizes measurable impact, turning SEO into a core driver of acquisition and retention.
London
,
United Kingdom
Gripped is a UK-based B2B SaaS agency that blends inbound marketing, PPC, SEO, and ABM into a broader revenue-focused strategy. Their performance marketing team helps SaaS companies align paid traffic with deeper funnel conversion goals. They focus heavily on improving lead quality and ensuring paid channels contribute meaningfully to pipeline and revenue — not just top-of-funnel activity.
Bangalore
,
India
TripleDart drives SEO and demand generation for B2B SaaS startups and scaleups. The team integrates keyword strategy, technical SEO, and content production with PPC and RevOps to maximize pipeline efficiency. Their SaaS-only focus allows them to create playbooks tailored to recurring revenue models and buyer behavior. TripleDart’s process emphasizes speed, testing, and transparent reporting, ensuring SEO performance directly supports growth metrics like signups, demos, and ARR.
Bristol
,
United Kingdom
Accelerate Agency is a B2B SaaS SEO firm that drives organic growth through data-led strategies, technical precision, and content performance. The team focuses on building visibility and authority for software companies by aligning keyword intent with buyer needs across the funnel. Their SEO programs integrate site architecture optimization, AI-assisted content production, and authoritative link building to create sustainable organic demand. By combining machine learning insights with human expertise, they ensure measurable improvements in rankings, qualified traffic, and conversions.
London
,
United Kingdom
Skale is a SaaS-focused SEO agency that builds organic growth engines for technology companies. The team delivers full-funnel SEO programs combining strategy, content, technical optimization, and link acquisition. Their SEO experts align every activity with business metrics like MRR and CAC to ensure measurable ROI. Skale’s senior-led approach provides transparency, precision, and proven frameworks for accelerating sustainable organic performance.
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Miami
,
USA
Market 8 focuses exclusively on SEO for B2B SaaS brands, helping software companies transform their websites into search-optimized growth engines. The team combines research, UX, and technical SEO to clarify messaging and improve keyword relevance. Their strategies target every funnel stage, from acquisition to retention, using testing and analytics to refine results. Market 8’s SEO-driven websites are built to rank, convert, and evolve with each company’s growth stage.
London
,
United Kingdom
Ledger Bennett delivers SEO programs that connect brand visibility to pipeline performance. Their global team integrates SEO with content, ABM, and marketing operations to strengthen organic acquisition across regions. By aligning keyword strategy with buyer intent and sales data, Ledger Bennett ensures every optimization supports measurable business growth. Their focus on continuous, data-driven execution makes SEO a long-term revenue engine for B2B enterprises.
Montevallo
,
USA
The Spot On Agency helps SaaS and healthcare technology companies strengthen search visibility through SEO, content optimization, and HubSpot integration. Their team aligns on-page strategy, keyword mapping, and technical improvements with broader inbound programs. By combining industry expertise with ethical SEO practices, Spot On ensures consistent growth in qualified leads. Their data-backed approach connects SEO results to measurable marketing and sales outcomes.
London
,
United Kingdom
Brainlabs is a data-driven digital marketing agency integrating SEO, analytics, and performance media to boost search visibility and revenue. Their SEO team specializes in technical audits, structured data, content optimization, and enterprise-level site management. Using automation and AI insights, Brainlabs continuously tests and refines search strategies for consistent performance improvements. Their emphasis on data science ensures that SEO outcomes directly support lead generation and business growth.
Vancouver
,
Canada
Riverbed Marketing designs SEO strategies for SaaS and growth-stage tech companies to increase qualified traffic and leads. Their process combines keyword research, content creation, and technical optimization to enhance organic reach. With flexible engagements and transparent reporting, Riverbed focuses on building sustainable SEO systems that align with business objectives. Their commitment to testing and optimization ensures continuous improvement and measurable visibility gains.
Find a B2B SaaS Expert
We've collected a directory of B2B SaaS experts and agencies that we've reviewed and categorised based on service and specialism for your review.
FAQs
Some common questions, answered around SEO agencies and how to select the right one for your business.
A top B2B SaaS SEO agency understands long sales cycles, complex buyer journeys, and the importance of content that supports product-led growth. Unlike generalist agencies, they focus on pipeline impact, not just traffic; using strategies like topic clustering, conversion-focused content, and integrating SEO with demand generation and lifecycle marketing.
Look for an agency that has proven experience with B2B SaaS brands, transparent reporting, and a strong understanding of your ICP (ideal customer profile). Ask about their process for keyword research, content strategy, and technical SEO for SaaS websites. Bonus points if they publish detailed case studies showing improvements in qualified leads or ARR contribution, not just rankings.
Pricing varies depending on the agency’s experience, scope, and deliverables. Most B2B SaaS SEO retainers range from £3,000–£10,000 per month, covering strategy, technical optimisation, and content. Some agencies offer project-based pricing for audits or migrations, while others provide performance-based contracts tied to metrics like MQLs or organic demos.
You can expect meaningful traction within 3 to 6 months, depending on your starting point. SEO for SaaS often requires foundational work first, such as fixing technical issues, restructuring content architecture, and building topical authority. Sustained growth compounds over time, especially when SEO is integrated with content marketing and product positioning.
For B2B SaaS, traditional SEO metrics like keyword rankings and traffic only tell part of the story. The most effective agencies focus on business metrics; such as demo sign-ups, MQLs, SQLs, and pipeline influenced by organic traffic. You should also monitor metrics like non-branded traffic growth, conversion rate from organic pages, and content efficiency (traffic per article or per hour invested).