Job descriptions

Content Marketing Manager

Content is king as they say. Content marketing managers provide the fuel for the SaaS marketing engine. Working as and with content creators they keep you growing quickly. This job spec will help you find a content expert.

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Position Overview:

The Content Marketing Manager will be a key driver in developing and executing our content strategy. You will lead a team of content creators, collaborate with cross-functional teams, and leverage your creative vision to produce engaging and informative content that resonates with our target audience.

Responsibilities:

  • Develop and execute a comprehensive content marketing strategy aligned with company goals and target audience needs.
  • Lead and manage a team of content creators, providing guidance, inspiration, and feedback to ensure high-quality content production.
  • Collaborate with Marketing, Product, and Sales teams to understand audience personas, industry trends, and customer pain points to inform content creation.
  • Create and oversee the creation of a variety of content types, including blog posts, articles, videos, infographics, whitepapers, and more.
  • Develop a content calendar and ensure consistent and timely content delivery across various platforms.
  • Optimise content for SEO to improve organic visibility and drive traffic to our website.
  • Monitor content performance metrics, analyse data, and provide insights to refine content strategies and improve engagement.
  • Cultivate and manage relationships with industry influencers, guest contributors, and partners for collaborative content initiatives.
  • Stay current with industry trends, emerging technologies, and content marketing best practices.
  • Manage the content marketing budget and allocate resources effectively for maximum impact.
  • Ensure content compliance with brand guidelines, tone of voice, and messaging consistency.

Qualifications:

  • X years of experience in content marketing, editorial roles, or related positions.
  • Strong leadership and team management skills.
  • Exceptional writing and editing skills with a portfolio showcasing diverse content types.
  • Creative thinker with a keen eye for storytelling and engaging content creation.
  • Proficiency in content marketing tools and platforms, including content management systems, analytics, and SEO tools.
  • Data-driven mindset with the ability to analyse content performance metrics and translate insights into actionable strategies.
  • Strong collaboration skills to work cross-functionally and manage multiple stakeholders.
  • Excellent project management skills to ensure on-time content delivery.
  • Up-to-date knowledge of content marketing trends, SEO best practices, and emerging technologies.

Summary:

If you are a strategic and creative content marketer with a passion for storytelling and engaging audiences, we encourage you to apply for the role of Content Marketing Manager at [Company Name]. Join us in driving our content initiatives and shaping our brand's narrative through compelling and impactful content.

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