An SEO tech stack is a collection of tools used to optimise your online presence for search engines. This stack typically includes various software and services that help with keyword research, on-page optimisation, backlink analysis, performance tracking, and more.
We've got one of our own and we have collated our favourite SEO tools into one SEO stack for your consideration.
Before you go splashing the cash on something like SEMRush or AHREFs which can cost you over $100 per month. There are some great free SEO tools you can utilise. The most useful one you will come across is made by the people who built the most popular search engine. Google Search Console.
Google Search Console is a powerful SEO tool that is free. It tells you which queries you are appearing for in Google and which pages align with these queries.
This is our ultimate SEO tech stack. We use SEMrush, Frase, Majestic SEO, Screaming Frog Crawler, Google Search Console and ChatGPT. Each has a strength that we outline in the graphic below.
So including the SEO tools we've mentioned we've also listed the most popular SEO tools below for your consideration. Everyone is different and has a different preference so each to their own when it comes to choosing technology.
Ahrefs is a powerhouse among SEO tools, offering a comprehensive suite for optimizing your website's search engine performance. It excels in providing in-depth insights into your competitors' strategies, extensive keyword research capabilities, thorough backlink analysis, and site auditing features. Ahrefs is an indispensable tool for B2B SaaS companies looking to enhance their online visibility and outrank the competition.
Pricing: Plans start at $99 per month.
Moz Pro is your all-in-one SEO ally, providing a plethora of tools to boost your online presence. Dive into keyword research to uncover high-potential search terms, utilize on-page optimization recommendations for better content, delve into comprehensive link analysis, and stay ahead with competitor research. Moz Pro empowers B2B SaaS marketers with the insights needed to dominate search engine rankings.
Pricing: Plans start at $99 per month.
SEMrush is a versatile and data-rich SEO and digital marketing platform. It equips B2B SaaS professionals with a vast array of tools for keyword research, competitor analysis, site auditing, and rank tracking. Dive into the deep waters of search engine optimization with SEMrush to refine your strategies and stay ahead in the competitive landscape.
Pricing: Plans start at $99.95 per month.
Google Analytics is a free and powerful tool for gaining deep insights into your website's performance. It tracks website traffic, user behavior, and conversions, offering valuable data to enhance your online presence. B2B SaaS companies can utilize Google Analytics to make data-driven decisions and improve their digital marketing strategies.
Pricing: Free to use
Google Search Console is a vital tool for monitoring and enhancing your website's performance in Google's search results. It assists in identifying and resolving indexing issues, ensuring your website ranks well and remains visible to your target audience.
Pricing: Free to use
The Screaming Frog SEO Spider is an essential tool for B2B SaaS companies aiming to optimize their websites. It conducts comprehensive website crawls, unveiling technical SEO issues, broken links, and opportunities for on-page optimization. By addressing these issues, you can improve your website's search engine rankings.
Pricing: Offers a free version with paid licenses starting at £149 per year.
SE Ranking is a versatile SEO tool designed to enhance your online visibility. It offers features like keyword rank tracking, competitor analysis, and on-page SEO audits. By utilizing SE Ranking, B2B SaaS marketers can fine-tune their SEO strategies for optimal results.
Pricing: Plans start at $39 per month.
Majestic SEO specializes in backlink analysis, providing critical metrics like Trust Flow and Citation Flow. These metrics help B2B SaaS companies assess the quality of their backlinks, guiding link-building efforts and improving their website's authority.
Pricing: Plans start at $49.99 per month.
Yoast SEO is a WordPress plugin that streamlines on-page SEO optimization. It goes beyond basic SEO by offering content analysis, schema markup suggestions, and XML sitemap generation. B2B SaaS companies can leverage Yoast SEO to enhance their WordPress-based websites.
Pricing: Offers a free version with premium features starting at $89 per year.
BuzzSumo is a content-focused tool that helps B2B SaaS marketers identify popular content and influential figures in their industry. This information is invaluable for content marketing and outreach efforts, enabling companies to create content that resonates with their target audience.
Pricing: Plans start at $99 per month.
ContentKing is a real-time website monitoring and SEO auditing tool. It keeps a vigilant eye on your website, ensuring it remains optimized and free from issues that could harm your SEO performance. B2B SaaS companies can rely on ContentKing to maintain a healthy online presence.
Pricing: Plans start at $29 per month.
Serpstat is a comprehensive SEO tool that covers keyword research, competitor analysis, and site audits. It equips B2B SaaS marketers with the insights needed to improve search engine rankings and stay ahead in the competitive landscape.
Pricing: Plans start at $69 per month.
Crazy Egg offers visual insights into your website's user experience. It provides heatmaps and user session recordings, helping you understand how visitors interact with your site. B2B SaaS companies can utilize Crazy Egg to optimize the user experience and improve conversions.
Pricing: Plans start at $24 per month.
Screpy is an all-in-one website monitoring and optimization tool. It offers SEO auditing, performance analysis, and various features to maintain a robust online presence. B2B SaaS professionals can rely on Screpy to ensure their websites are in top shape.
Pricing: Offers a free plan with premium plans starting at $9 per month.
SpyFu is a competitor analysis tool that unveils your competitors' advertising and SEO strategies. It empowers B2B SaaS companies to make informed decisions by gaining insights into their competitors' tactics and keyword rankings.
Pricing: Plans start at $39 per month
Linkody simplifies link-building efforts by monitoring your backlinks. It helps you manage and improve your link profile, ensuring that your website's link strategy aligns with your SEO goals.
Pricing: Plans start at $14.90 per month.
Ubersuggest is a versatile SEO tool that offers keyword research and content ideas. It assists B2B SaaS companies in developing content-focused SEO strategies that resonate with their target audience.
Pricing: Offers a free version with a paid plan at $29 per month.
Woorank provides comprehensive website analysis and SEO optimization recommendations. It equips B2B SaaS marketers with the insights needed to enhance their website's performance and visibility.
Pricing: Plans start at $59.99 per month.
Rank Math is a powerful WordPress SEO plugin that goes beyond basic SEO. It offers advanced features like schema markup and XML sitemap generation, helping B2B SaaS companies optimize their WordPress-based websites.
Pricing: Rank Math offers a free WordPress plugin with advanced features.
CognitiveSEO is a comprehensive SEO tool that provides backlink analysis, content auditing, and keyword research. It empowers B2B SaaS professionals to improve their website's SEO performance.
Pricing: Plans start at $129.99 per month.
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