The Best SaaS SEO Agencies Around.
Pay Per Click for SaaS Companies.
Web Design Agencies for SaaS Companies.
Inbound Marketing Agencies for SaaS.
The Top Webflow Experts & Agencies.
Get HubSpot Sorted For Your SaaS Business.
Content Marketing for SaaS Companies.
Agencies for Controlling Your RevOps.
The Best Health Tech Agencies
The Best FinTech Specialist Agencies
Learn how the experts execute their inbound marketing strategies.
Our Thoughts & Tips On SaaS Marketing.
In-depth Guides on SaaS Marketing.
Useful Templates for a Variety of Tasks.
Useful ChatGPT Prompts for Marketers
A Useful Glossary of Terms for SaaS.
Some Quick Checklists for You to Follow.
Job Description Templates for SaaS.
What is B2B SaaS Marketing.
What is B2B2C SaaS Marketing.
What is Enterprise SaaS Marketing
What is team specific B2B SaaS?
Learn how the experts execute their SEO Strategies.
The Best SEO Tools We've Used.
The Best Marketing Automation Tools.
The Best AI Tools for SaaS Marketing.
The Best Video Marketing Tools.
The Best Landing Page Tools.
The Best Email Marketing Tools.
The Best Intent Data Tools.
The Best AI SEO Tools Around.
All The Tools We Recommend.
Use our B2B SaaS Digital Marketing Glossary to get yourself up to speed on all things B2B SaaS. Industry terminology can be confusing but don't get left in the dark with all the jargon, just click the industry term to see the full definition.
A/B testing compares two versions to optimize performance.
ABM, or Account-Based Marketing, is a strategic marketing approach that focuses specific accounts.
AI refers to computer systems that can perform tasks typically requiring human intelligence.
An AI Typebot is a chatbot powered by artificial intelligence (AI) technology
AdTech refers to the use of technology, software, and data-driven strategies.
An answer engine is a search engine that is designed to directly provide concise and accurate answer
B2B PPC, or Business-to-Business Pay-Per-Click advertising.
A B2B PPC agency is a specialized digital marketing agency.
B2B SEO stands for Business-to-Business Search Engine Optimization.
B2B SaaS stands for "Business-to-Business Software as a Service."
The Bottom of Funnel (BoFu) is the last stage in the marketing and sales funnel.
CPC (Cost Per Click) tracks the expense for each ad click.
CPM (Cost Per Mille) calculates ad cost per thousand impressions.
CRM stands for Customer Relationship Management.
CTA (Call to Action) prompts users to take a specific action, like clicking a button.
CTR measures ad clicks relative to views.
Character AI involves the use of artificial intelligence to generate and animate characters.
Conversion rate measures the percentage of visitors or users who take a desired action.
CPL (Cost Per Lead) calculates the cost of acquiring a new potential customer's contact information.
CAC (Customer Acquisition Cost) measures the expense of acquiring a new customer for a business.
CLV (Customer Lifetime Value) quantifies the total value a customer brings to a business.
Dark Social Media Marketing refers to the practice of sharing and promoting content through private
A data layer is a structured format used to organize and store information about user interactions
A DMP allows you to collect, store, manage, and analyze large volumes of data.
Demand generation aims to create interest and demand for products or services.
A DSP automates the process of buying digital ad space across multiple platforms.
Digital PR, short for Digital Public Relations, refers to the strategic use of online channels and d
Fintech merges finance & tech for modern financial solutions.
A Fractional CMO is an experienced marketing executive who works with a company part-time.
The funnel is a framework that represents the stages a customer goes through before purchase.
Gated content refers to digital content, such as eBooks, whitepapers, reports....
Google Analytics 4, or GA4, is the latest version of Google's web analytics platform.
Google Tag Manager for B2B websites is a powerful tool provided by Google that enables businesses to
Growth hacking is a data-driven marketing and product development strategy aimed at achieving growth
HubSpot is an all-in-one inbound marketing, sales, and customer service platform.
Inbound marketing aims to naturally draw customers to a brand by providing relevant and helpful info
KPIs provide a focused, measurable, and actionable way to assess success.
An LLM, or Large Language Model, is a type of artificial intelligence (AI) model.
Latent Semantic Indexing (LSI) is an indexing and retrieval method used by search engines
Lead Nurturing is the process of building and maintaining relationships with potential customers.
Lead Scoring is a methodology used by sales and marketing teams to rank and prioritize leads
Lifecycle Marketing is a marketing approach that focuses on engaging customers at various stages of
MLops, short for Machine Learning Operations, refers to the set of practices, tools, and processes
Marketing automation streamlines marketing tasks with technology.
MQL (Marketing Qualified Lead) is a prospect showing potential interest in a product or service.
A metric is a quantifiable measurement used to track, assess, and analyze specific things.
The Middle of Funnel (MoFu) is the second stage in the marketing and sales funnel.
A retainer is a contractual agreement between a marketing agency and a client
ROAS is a metric used to measure the revenue generated from advertising campaigns.
RevOps, short for Revenue Operations focuses on maximize revenue generation for a company.
Runway refers to the amount of time a SaaS startup can operate before running out of cash.
ROI (Return on Investment) measures the profitability of an investment or activity.
Top of Funnel (ToFu) refers to the first stage in the marketing and sales funnel.
