Email marketing is the OG of digital marketing. It has been around since online marketing began, and its still here! Email has always played an important role in a companies marketing strategy and now with the reduction in the use of 3rd party data and cookies, 1st party data (your database) becomes more important, and back into the fold comes email marketing.
The tools listed on this page are all great email marketing tools. You can use any of these with confidence but it is mainly personal preference and integrations that will drive your choice of tool.
Most email marketing tools have now expanded into including some basic 'automation' features. This usually means the ability to build a continuous workflow of emails based on certain conditions. The lines between email marketing and marketing automation tools are now more blurred and of course some do both.
Below we have listed some of the most popular email marketing tools available at the moment.
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Mailchimp is a popular email marketing platform suitable for businesses of all sizes. It offers features like email automation, segmentation, and A/B testing.
Suitability: Versatile for businesses looking for an easy-to-use email marketing solution.
Pricing: Free and paid plans available, with paid plans starting at $9.99 per month.
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Constant Contact is an email marketing tool suitable for small businesses. It provides email templates, list management, and reporting features.
Suitability: Perfect for small businesses seeking a user-friendly email marketing solution.
Pricing: Plans start at $20 per month.
HubSpot offers email marketing as part of its all-in-one marketing platform. It's suitable for businesses of all sizes and includes features like email automation and personalization.
Suitability: Ideal for businesses already using HubSpot's marketing suite.
Pricing: Included in HubSpot's Marketing Hub (starts at $45 per month).
SendinBlue is an email marketing and marketing automation platform suitable for small to mid-sized businesses. It offers email campaigns, transactional emails, and SMS marketing.
Suitability: Versatile for businesses looking for email and SMS marketing solutions.
Pricing: Free and paid plans available, with paid plans starting at $25 per month.
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GetResponse is an all-in-one marketing platform that includes email marketing, automation, and webinar features. It's suitable for businesses of all sizes.
Suitability: Ideal for businesses looking for an integrated marketing solution.
Pricing: Plans start at $15 per month.
Campaign Monitor is an email marketing platform suitable for businesses of all sizes. It provides email templates, automation, and analytics tools.
Suitability: Versatile for businesses seeking customizable email marketing solutions.
Pricing: Custom pricing based on list size.
AWeber is an email marketing platform suitable for small to mid-sized businesses. It offers email automation, templates, and list management features.
Suitability: Perfect for businesses looking for straightforward email marketing solutions.
Pricing: Plans start at $19 per month.
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ConvertKit is an email marketing platform primarily designed for creators and bloggers. It focuses on email automation and segmentation.
Suitability: Ideal for content creators and bloggers.
Pricing: Plans start at $29 per month.
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ActiveCampaign is a marketing automation platform that includes email marketing. It's suitable for businesses of all sizes and offers advanced automation and CRM features.
Suitability: Perfect for small businesses already using Mailchimp for email marketing.
Pricing: Included in Mailchimp's free and paid plans.
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MailerLite is an email marketing platform suitable for small to mid-sized businesses. It offers email automation, templates, and A/B testing.
Suitability: Perfect for small to mid-sized businesses looking for affordable email marketing solutions.
Pricing: Free and paid plans available, with paid plans starting at $10 per month.
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