If there’s one single technology that’s defining our modern era, it has to be AI.
More specifically, generative AI tools like ChatGPT that seem to have infiltrated every area of our lives and jobs in the past two years.
One of the top use cases for this technology is content creation. With the right tools and the right approach, you can shave a ton of time, stress, and effort off the process of creating content for SEO.
That’s what this post is here for — to help you filter through the noise and find the best AI tools out there right now when it comes to creating amazing SEO content.
Are AI tools worth it for content creation?
There’s a lot of hype around AI, and content is no exception. How can you be sure that this technology actually works? Can it replace human writers and editors? Can it get your brand in trouble with search engines?
Like the good marketers we are, let’s turn to the data.
- 55% of businesses said they were eager to use AI for content creation. 54% said SEO data, and 53% said image generation — all key elements of a strong SEO strategy.
- 45% of businesses say they use AI to brainstorm ideas for content
- 68% of marketers have noticed a positive return on their AI investment
The results are in, and it’s looking good for the robots.
Generative AI tools clearly have a ton of promise when it comes to brainstorming ideas, creating content like blog posts and social media posts, and optimizing content to rank higher in search engine results.
The big question now is, which tools should you use? There are LOTS of options here, enough to render you confused, panicked, and paralyzed by choices.
What are the best tools for AI content creation in 2025?
Tools for writing
ChatGPT
ChatGPT is the original generative AI platform; the poster child of LLMs. If AI content generation tools were cowboys, ChatGPT would be Clint Eastwood.
ChatGPT is fantastic for brainstorming ideas, doing basic research, throwing out first drafts of content, and creating outlines for articles, emails, and social posts.
It does have some drawbacks — like a tendency to rely on the same corny word choices and sentence structures, not to mention an unfortunate habit of hallucinating — but all in all it’s a great content generator and can save a lot of time when creating SEO content.
Claude
Claude is similar to ChatGPT, but is also a unique content creation tool with its own set of strengths. Claude is generally regarded as a better writer, and it’s less prone to hallucinating.
It’s probably worth trying both tools, as they perform very similar writing assistant functions, and deciding what works best for you and your specific goals.
Tools for keyword research
SEMRush
SEMRush is practically a household name in the world of SEO, so it should come as no surprise to find it on this list.
SEMRush’s Keyword Strategy Builder tool combines the platforms formidable SEO experience with AI technology to give you a great little gadget. All you need to do is enter your seed keywords and it will generate the most relevant keywords and topics based on SEMrush data.
It’s orders of magnitude faster than the old-fashioned manual approach and can kickstart your SEO process and get you to the creation stage.
Ryan Robinson’s tool
Blogger Ryan Robinson understands the value of good keyword research better than most since he makes nearly half a million dollars per year from it.
So it’s probably worth paying attention when he builds an AI-powered tool to help you hone in on the best keywords to target with your SEO. Check it out here — you just need to enter a keyword or topic and it’ll suggest related keywords along with a ton of useful information including search volume and difficulty.
Tools for reporting
Keywords Everywhere
Keywords Everywhere has been an SEO staple since long before the likes of ChatGPT burst onto the scene, but it has embraced its technology with open arms — with great results for digital marketers.
One example is the detailed SEO reports that Keywords Everywhere creates with the help of generative AI. These reports — available in seconds — contain tons of information and valuable insights about your SEO activities and save you a bunch of time.
Tools for the entire SEO process
SEOpital
SEOpital is built to help you create more successful SEO content with the power of AI.
All you need to do is feed it a keyword you want to rank for, and it’ll analyze the top-performing posts for that keyword and create a full-length article just for you.
Is it good enough to compete with human SEO teams? Probably not, but it’s certainly cheaper.
Machined.ai
Machined is another tool that’s built to handle the entire SEO content creation process.
This tool is based on the premise that search engines like Google favour clusters of content. If you create multiple pieces of content around similar topics, and link them to each other… well Google will just LOVE you.
Machined can carry out keyword research, identify keyword clusters to boost performance, and create clusters of full-length pieces of content, all interlinked with each other for that sweet, sweet SEO juice.
AirOps
A lot of companies have tried using AI tools for SEO and found them pretty underwhelming. AirOps knows that, and their platform is there to show you how it’s really done.
They’re a team of expert content strategists who will work closely with you to help you get all the right AI processes set up and start building your very own AI-powered content-generating machine.
AirOps has a good perspective: creating a solid, successful SEO strategy with AI is about more than just plugging a few prompts into ChatGPT and going about your day. If you want serious results, you’ll have to make an investment.
Is AI good enough to handle the entire SEO process?
AI is good, but just how good is it? Can you really expect AI tools to be able to handle the entire SEO process, leaving you free to sit back and watch the traffic (and money) roll in?
Well, not quite.
The reality is that AI is like a compounding factor. It’s not much use without a skilled human content creator at the helm, but when you combine it with an experienced marketer it can seriously supercharge your output and results.
Plus, who knows what the future holds? AI is getting better and better, and maybe someday we will be able to just “plug and play” our SEO efforts.
Until then, the tools in this guide are all fantastic accompaniments to your team.
FAQ — The best AI tools in 2025
Can I use AI for content creation?
Yes, AI can be a powerful tool for suggesting high-quality content ideas, creating outlines and first drafts, generating keyword ideas, and much more. However, for best results, you’ll need a skilled human marketer to guide the process.
Is Canva a useful SEO tool?
Graphic design tools like Canva come with AI features to help you generate visual content. Since Google rewards content with high-quality images, these tools can be an excellent addition to your SEO arsenal — but as always they work best with the support of a good designer who can bring a human touch.
Is ChatGPT the best writing tool?
There are tons of great writing tools out there. ChatGPT is a great choice (and the most famous) but some other options are Claude, Jasper, and Gemini. They each have their own pros and cons, so play around and find out what works best for you.
Is it legal to use AI to write content?
No, it’s perfectly legal to use AI-generated content, and Google won’t necessarily penalize you for using AI. That said, be careful to make sure your content doesn’t plagiarize other sources, and double-check facts as tools like ChatGPT can occasionally give you misleading information.