We spent time reviewing and collating a list of the top SEO agencies for B2B SaaS companies but if you want the short version here they are:
SEO is one of the most important tools in a marketers arsenal. When executed correctly it can help a company grow organically and efficiently with a steady stream of inbound leads generated through the website.
The problem is that it is time-consuming, a bit tricky and takes a while to have an impact. Thats why many companies outsource SEO to an agency. We've compiled a list of the best SaaS SEO agencies for B2B Technology companies. All of these companies have experience executing great SEO strategies if you are looking to outsource SaaS SEO.
As we have mentioned, running an SEO campaign for a B2B SaaS company is unique. These consultancies and agencies have direct experience of conducting SEO agencies for B2B Technology and SaaS companies.
Why we picked Team4: Team4 are a boutique consultancy specialising in B2B technology digital marketing. We picked them for our list because they are very performance focused and data-driven. Also because they are small they have a very close relationship with their selected clients.
Standout Attributes: One of the standout attributes of Team4 is that they are product focused. They believe that marketing, sales and product all need to work together and cannot work in isolation. Rather than running digital marketing in isolation they like to help companies develop their products with growth in mind.
Client Testimonial: "Team4 transformed the way we thought about digital marketing. They helped us set up foundations for growth and we have already seen the fruits of that work."
Why we picked Directive: Directive are a well establish B2B Technology marketing agency that are focused on 'customer generation' which is essentailly the whole point of marketing. They have experience of working with lots of different tech companies, large and small.
Standout Attributes: Directive consulting provide SEO as well as a host of other services and they pride themselves on being integrated when it comes to delivering multiple solutions.
Client Testimonial: "It’s the kind of team dynamic I want to build within my own teams. To have that with an outside vendor is really impressive.We had a 70% increase in sales from our SEO and paid search activity."
Why we picked Gripped: Gripped have some good experience working with B2B tchnology companies. They work a lot with inbound marketing and specifically using SEO to help companies generate more inbound leads and revenue.
Standout Attributes: Gripped believe in creating long-term partnerships like many other agencies do. They do also back this up with some key values that they stick to and believe which outlines they are open and transparent in how they work with clients.
Client Testimonial: "We've gone from generating 3 to 4 leads a month to generate a minimum of 100 leads per month. Our pipeline is healthy and leads are translating into revenue. We have a happy sales team who are supportive of our agency relationship."
Why we picked Skale: We picked Skale agency for our list because they prioritise working towards business KPIs and revenue. This isn't a point of differentiation from other agencies as all do this but they have proof of executing on this point.
Standout Attributes: Skale agency have in-house experience which is a great asset for an agency to have. A lot of specialists working in agencies have never actually worked 'in-house' before so they don't understand the context of what they are trying to do, or, the issues that there customers are facing when working in-house.
Client Testimonial: "It effectively reaches the desired target audience. Enhances brand visibility. The exceptional support team, at SKALE is always available to assist in optimizing campaigns."
Why we picked Powered By Search: Powered By Search offer to make a difference in 90 days or less which is a great thing for a client to know when going into business with them.
Standout Attributes: Powered by search have a lot of examples where they have helped SaaS companies to scale. from $11.1M in SEO Pipeline for Data Privacy SaaS to 135% of Paid Ads Pipeline Target Delivered for CyberSec SaaS, they have proven examples of driving pipeline for companies looking to scale up.
Client Testimonial: "Our paid digital program was performing well, but we needed to really scale it to take advantage of the marketing opportunity that we had. [Powered by Search helped us achieve] 20 to 40% range growth quarter over quarter from LinkedIn specifically."
Why we picked 93x / Clarity PR: We picked 93x / Clarity PR because they have experience working with lots of different B2B Tech companies including very large ones like Amazon Business. This means they have experience of designing and executing SEO strategies.
Standout Attributes: 93x are part of Clarity PR Group and therefore they have access to a broad set of different teams with lots of different specialisms and skills. They also have a global presence and a large one in New York so they are used to working with companies trying to scale into the US and into Europe alike.
Client Testimonial: "We recently completed a website relaunch project with 93 Digital and are very happy with the experience and the final result. From initial development to final execution, we felt supported and were confident in the 93 team’s expertise.
They provided consistent and open communication throughout all project phases: discovery on rebrand, UX, content plan, digital strategy & SEO, and more. The relaunch went smoothly and we have received a lot of positive feedback from our stakeholders. We would not hesitate to recommend 93 to other B2B companies. Big thanks to Hollie, James, Alex, Ricci, Dan, and the whole team!"
Google Review"
We cannot include every potential agency on our list, otherwise it wouldn't be very useful!
Choosing an SEO agency can be difficult. Each one may say the same thing, all of them claiming to be able to do the same job at varying or similar costs. At the end of the day its best to choose an agency partner that fits closely with your companies culture.
All of the agencies on this list have had past success in helping B2B SaaS companies scale with data-driven SEO strategies so whichever one you choose we're sure you will see some positive results.
When choosing an agency partner it can be useful to have a set of pre-defined questions you can ask them all and then compare the answers at the end. We've put together this quick questionnaire you can send over to the agency to help you better understand if they are the best fit for your business.
Here are three deeper, practical questions you can ask an SEO agency to determine their fit for your B2B SaaS needs. These go beyond the usual “What’s your approach to SEO?” or “Do you provide reporting?” and dig into nuances that are often missed on agency websites:
Why this matters: B2B SaaS sales funnels can be long and involve multiple stakeholders. An agency that understands mid- and bottom-funnel intent—such as decision-maker-focused content or technical proof points—will be better equipped to drive qualified leads rather than just higher traffic.
Why this matters: Beyond basic lead form submissions, savvy agencies look at micro-conversions like white-paper downloads, webinar signups, or feature exploration clicks. These secondary signals help you optimize not just for top-of-funnel traffic but also for deeper, more meaningful engagement that leads to pipeline growth.
Why this matters: In B2B SaaS, products and markets can shift quickly due to new features, customer feedback, or evolving competitive landscapes. An agency that can demonstrate flexibility and data-driven iteration shows they understand the dynamic nature of software businesses and won’t just stick to a rigid, outdated plan.
Some common questions about B2B SaaS SEO Agencies
The best SEO agency is different for each company and person. All of the agencies on this list are top class and can deliver great results as shown by their case studies and reviews. Which one is best for your company depends on timing, availability, budget and culture fit. We recommend speaking to as many as possible so you can gauge which one would be best for you.
A SaaS SEO agency is a company that specialises in helping software companies grow their business through search engines like Google. They help software companies appear in search results and generate more leads and therefore business through their website.s
There are a number of SEO strategies for SaaS businesses but predominately they all revolve around creating engaging and educational content for a specific audience. Alongside having an intuitive and easy-to-use website this forms the core of nearly every SEO campaign you will come across for a SaaS business.
Difficult to say but for a top-class SEO agency you are looking at $2,000 per month and beyond. It can vary a lot and you can easily spend $10,000 per month on SEO if you wish. The most expensive agencies are ones that will typically be doing more creative link-building and digital PR campaigns as these are more labour intensive.
